A delicious American sandwich spot has landed in London – and you’re gonna love it

Which Wich has landed in the capital – and here’s why it’s about to become your go-to lunch fave

Along with navigating the transport system, the thing that most challenges Londoners on a regular basis is trying to find a good place to eat. Despite the capital’s well-established gastronomic credentials, discovering somewhere that is open from early until late (and keeps mouth-watering breakfast on the menu all day), offers chef-curated or customisable toasties or lets you just grab and go is a rare and precious find. This is why Which Wich is such a gem. Even better, it also delivers, offering a solution to all the faff of office catering – not to mention solving the ‘what shall we eat tonight?’ conundrum. It’s a great option for a cheeky breakfast in bed, too!

Who exactly is Which Wich?
Well, we’re looking at an American brand making seriously superior sandwich meals and famous loaded breakfast muffins cooked fresh to order. Founded in Dallas, Texas, in 2003 and swiftly expanding across the globe with its premium sarnie-led kerb appeal, it’s now in the UK, kicking off just behind London’s buzzy Tottenham Court, and now available for delivery or click and collect in Shoreditch, with big plans for more branches. Much more than an abbreviation of ‘sandwich’ Wich stands for ‘What’s Inside Creates Happiness’ which is sweet music to the ears of hungry Londoners.

The brand’s concept is made-to-order food using fresh high quality, locally sourced ingredients coupled with being able to customise your own ‘WICH’ through a special ordering system that ultimately gives you a personalised sandwich bag. It’s basically curating a tasty food combo exactly to your spec, from tons of options for the base, filling, toppings and sauce or dressing, and freshly baked in front of you – so if you crave interesting; fill your boots.

Unsurprisingly Which Wich is an award-winner too, most notably the 2023 gold winner in The Sandwich & Food To Go Awards (also endearingly known as ‘The Sammies’).

What’s on the menu?
A quick review of the menu highlights fan favourites including the classic Philly Cheesesteak, Beef Mushroom Melt and the Signature Wicked. That last one comes with pepperoni, bacon, roast beef, ham and turkey, plus your choice of three cheeses and any additional toppings you dream of. Truly epic. Vegetarians are well catered for too – all the bread is vegan-certified and there’s a wealth of tasty veggies to choose from. There’s also a tasty line in hot breakfast muffins such as the California Breakfast  which brings together mashed avocado, topped with feta cheese and poached egg. Thirsty? Choose from a tempting line-up of shakes made with real ice cream.

Which Wich’s philosophy is that a great sandwich has the power to make any day better, and frankly we couldn’t agree more. Welcome to London!

Interested in opening your own store?
Which Wich is currently open to franchising. So if you’ve been dreaming of starting your own business, this could be the opportunity you’ve been waiting for.