HERE'S THE STORY, OUR STORY.
We believe that a great sandwich has the power to make any day better. Whether you need a break from your everyday lunch routine…are looking for a meal that everyone in your group can get excited about…or are just in need of a little bit of comfort … we’re here to serve you. We craft each sandwich with care, with a smile and a thank you, to send you on your way re-energized and satisfied.
As a sandwich nation, us at Which Wich hope to answer Londoners’ cravings with offerings for every foodie from our hot signature Wicked™, to the fresh Lettuce-Wich, to veggie and vegan options and much much more. Along with lunch, we crafted a full toastie breakfast menu of English muffins, breakfast pots and fresh brewed coffee. Known for spreading and promoting a philosophy and atmosphere of fun, positivity and passionate “Vibes”. Which is a direct reflection of our founder and Chief ‘’Vibe’’ officer Jeff Sinelli, who was labelled a “Branding Phenomenon” by QSR magazine.
Best known for our creative ordering system and personalised brown ordering bags; guests are greeted upon entering and assisted in choosing which ‘Wich’ they are craving today. With a red Sharpie®, fill out your personal brown bag with one of the pre-created Premiums and Favorites like the California Chicken Club, Loaded BBQ Pork or Super Veggie wrap. Pick from over 40 toppings, or choose to have it as a Skinny, LettuceWich™ or even make it a Salad… choice is yours. Enjoy your wich with a real ice cream shake, signature fries or freshly baked chocolate chip cookies in a edgy yet magnetic environment. Guests can then relax with a cup of coffee, charge your device, check an email while your personal ‘Wich’ is prepared. No more standing along the counter picking what does and doesn’t go on your wich. We strongly stand by our Sandwichfaction Guarantee™ with our goal of the perfect ‘wich’ for you.
BACK IN THE DAY.
We don’t rest on our laurels, but we do celebrate our accomplishments. Here are just a few…
OUR HISTORY
OUR LEADING MAN.
Chief Vibe Officer, Jeff Sinelli
At Which Wich, our Vibes are the core of our business, so Chief Vibe Officer is our most important title. It means that Jeff is involved with making sure that the positive energy of Which Wich is inside every store. And that we’re spreading those positive Vibes across the country with every restaurant we open.
