HERE'S THE STORY, OUR STORY.

We believe that a great sandwich has the power to make any day better. Whether you need a break from your everyday lunch routine…are looking for a meal that everyone in your group can get excited about…or are just in need of a little bit of comfort … we’re here to serve you. We craft each sandwich with care, with a smile and a thank you, to send you on your way re-energized and satisfied.

As a sandwich nation, us at Which Wich hope to answer Londoners’ cravings with offerings for every foodie from our hot signature Wicked™, to the fresh Lettuce-Wich, to veggie and vegan options and much much more. Along with lunch, we crafted a full toastie breakfast menu of English muffins, breakfast pots and fresh brewed coffee. Known for spreading and promoting a philosophy and atmosphere of fun, positivity and passionate “Vibes”. Which is a direct reflection of our founder and Chief ‘’Vibe’’ officer Jeff Sinelli, who was labelled a “Branding Phenomenon” by QSR magazine.

Best known for our creative ordering system and personalised brown ordering bags; guests are greeted upon entering and assisted in choosing which ‘Wich’ they are craving today. With a red Sharpie®, fill out your personal brown bag with one of the pre-created Premiums and Favorites like the California Chicken Club, Loaded BBQ Pork or Super Veggie wrap. Pick from over 40 toppings, or choose to have it as a Skinny, LettuceWich™ or even make it a Salad… choice is yours. Enjoy your wich with a real ice cream shake, signature fries or freshly baked chocolate chip cookies in a edgy yet magnetic environment. Guests can then relax with a cup of coffee, charge your device, check an email while your personal ‘Wich’ is prepared. No more standing along the counter picking what does and doesn’t go on your wich. We strongly stand by our Sandwichfaction Guarantee™ with our goal of the perfect ‘wich’ for you.

BACK IN THE DAY.

We don’t rest on our laurels, but we do celebrate our accomplishments. Here are just a few…

OUR HISTORY

2018
February 2018

Which Wich opens in the United Kingdom

2015
October 2015

Which Wich expands in the Middle East with stores opening in Bahrain, Kuwait and Qatar.

2015
December 2015

Project PB&J has given away 170,000+ PBJs to people in need.

2015
May 2015

Which Wich wins 2015 MenuMasters Award for Healthful Innovations.

2015
November 2015

Vibe Club Rewards is launched nationally.

2015
July 2015

Which Wich #350 opens.

2015
April 2015

Which Wich stores celebrate National PB&J Day by donating sandwiches to local organizations across the U.S.

2015
January 2015

Which Wich breaks Guinness Book of World Record for most sandwiches made in an hour.

2014
July 2014

Which Wich #300 opens.

2014
January 2014

Project PB&J is launched to help make the world a better place, one PB&J at a time.

2013
August 2013

Which Wich #250 opens.

2013
March 2013

Which Wich goes global with stores opening in Dubai, Mexico and Panama.

2011
January 2011

A pair of Which Wich fans redeem the 50th free wich card in Raleigh, North Carolina.

2010
December 2010

WFAA.com announces Which Wich as the “Best Sandwich Shop in North Texas” for a second time.

2010
October 2010

A customer in LA orders the world’s first double-meat, double-cheese, double-avocado Wicked®.

2010
May 2010

Which Wich becomes the fastest growing restaurant chain in the U.S. and Canada according to Chain Store Guide.

2010
May 2010

The dislocated jaw story is covered by CNBC, The Huffington Post, the Atlanta Journal Constitution and makes the headlines segment onThe Tonight Show with Jay Leno.

2010
April 2010

Our first airport location opens at Buffalo International Airport.

2010
March 2010

Founder Jeff Sinelli flies to Atlanta to visit a customer who dislocated his jaw while trying to bite into a double-meat Wicked®.

2010
January 2010

Which Wich #100 opens.

2010
January 2010

Which Wich makes the “Best Gyros in Columbia” list in MOVE Magazine.

2009
October 2009

The CU Independent reveals Which Wich as “Boulder’s Best Hand-Picked Sandwich.”

2009
July 2009

Urbanspoon says we’re the Best Fast Food in Albuquerque

2008
May 2008

Which Wich #50 opens.

2006
December 2006

Called the “Best New Sandwich Shop in Atlanta” by Atlanta magazine.

2005
June 2005

Named the best fast casual kids’ menu in America by Restaurant Hospitality.

2005
February 2005

The first franchised Which Wich opens in Dallas.

2004
April 2004

Which Wich is named among “The Best Sandwiches in Dallas” by D Magazine.

2003
December 2003

The first Which Wich opens in downtown Dallas.

OUR LEADING MAN.

Chief Vibe Officer, Jeff Sinelli

At Which Wich, our Vibes are the core of our business, so Chief Vibe Officer is our most important title. It means that Jeff is involved with making sure that the positive energy of Which Wich is inside every store. And that we’re spreading those positive Vibes across the country with every restaurant we open.

More about Jeff